William Rast has been dubbed "the New America", founded in 2005 by celebrity-superstar Justin Timberlake and designer Trace Ayala, it has propelled the iconic American denim heritage and biker culture to the forefront of the premium denim world. Creativity plays a strong role in bringing energy and passion into today’s culture, and William Rast understands the needs and ever-evolving desires of the present fashion world. Creative directors and well-known designer, Marcella and Johan Lindeberg have conceptualized a premium denim line that has become known for delivering quality, detail, design and comfort. The menswear collection depicts a strong, virile, stylish "William Rast" man, featuring modern interpretations of the Rat Pack, with a sophisticated attitude and casual tailoring. The woman’s wear is a combination of tomboy and sensuality, the "William Rast" woman is confident yet sweet, with a strong identity, utilizing female friendly silhouettes while bringing an element of couture to casual denim. All the denim and washes are developed in LA, using only the best American, Italian and Japanese fabrics. Originally comprised of only denim, the brand has expanded into a complete lifestyle collection, including leathers, outerwear, wovens and knits. Securing top press in leading fashion magazines such as Vogue, Elle, GQ and an instant celebrity classic, William Rast makes premium denim easy for all jean-lovers.