True Love False Idols

True Love & False Idols was born in Los Angeles, representing the mantra "In love with a lifestyle I can’t afford", paying homage to the boutique street wear of the new lifestyle brand trends. Filled with attitude, appreciation for music and art, and a focus on street couture, the brand has created an image for itself that spans many different genres and allows for a cross-culture experience. Considered a ‘casual luxury’ lifestyle brand, TLFI initially created a successful men’s and women’s line of t-shirts which then extended to hoodies, board shorts and jackets, all the while maintaining the bold, avant-garde graphics that make TLFI popular. Choosing finer fabrics, washes and embellishments have established a look that puts TLFI in the same premium lifestyle brand as other great brands such as Affliction and Remeteee. Universally appealing, and represented by a variety of recording artists, elite athletes and A-listers, TLFI has been seen on such celebrities such as: Academy Award winners Jamie Foxx and Whoopi Goldberg; A-list actor Antonio Banderas; Entourage stars Jeremy Piven and Kevin Dillon; MTV’s the Hills Audrina Patridge; MMA Fighters and of UFC fame, Chuck Liddell and Rashad Evans; Musician and actor Jared Leto; Boxer Victor Ortiz; Hip hop stars T Pain, Lil Jon and Juelz Santana; Rockers Burn Halo, and many MTV Reality stars from The Real World, The Jersey Shore and other Real World/Road Rules Challenges. True Love & False Idols sure has made a splash on the Hollywood scene!