KOR

KOR is an elemental expression of the word "core", which refers to the central, innermost, or most essential part. To KOR, water is at the core of physical life.
The KOR logo resembles a water drop and is inspired by the Chinese concept of yin & yang, which describes two opposing and yet complementary aspects of any phenomenon. Green and blue sides of the KOR water drop join to represent the dualistic relationship and balance of earth and water.
The KOR logo’s green and blue arms reach upward to close the water drop but don't quite touch. The gap acknowledges the constant divide between goals and achievements. Finding balance "in ourselves and in the environment" is a continuous process that never truly ends. It only matters that you’re on your way down a greener path.
Since launching in 2008, KOR has been a member of 1% for the Planet- an organization that requires businesses to donate 1% of their annual sales to a select group of non-profits that have been admitted to the program. Businesses can donate to any of the non-profits as long as their donations total 1%.