Blank was born from New York city designers Emmy Lauridsen and Leigh Brown, who wanted a fresh, fun denim at an affordable price. Taking lessons from its parent denim, ODYN, but evolving into a jean of its’ own, Blank NYC has managed to blend the best of pop culture, fresh fabrics, colors, and fashion history. Trying to enter the market with their avant-garde designs proved a cinch; along with their fabulously classic designs coupled with an "edgy downtown" twist. Made with great quality and an attention to fit and denim integrity, Blank NYC is premium jeans done right. Flair and fashion meet in each garment creating the perfect combination of sophistication, style-vixen and the individual hipster.

Blank has taken off since its inception in 2007, exploding on the runway and in its celebrity following. Starlets and fashion-forward celebrities such as Rihanna, Megan Fox, Ashlee Simpson, Hilary Duff, and Ashley Tisdale have all rocked the brand. Not all premium jeans come with a premium price tag. Join the Blank NYC revolution!