Premium Denim at not such Premium Prices!

In today’s crazy world of premium this and premium that, it is comforting to know reality is starting to come back to the denim world. I was recently reading a blogger’s article about the Denim buble bursting,

Early in the decade designer jeans became “premium” jeans — as in, you had to pay a premium to wear them: $340 for Acne jeans, $350 for Ksubi jeans, $359 for True Religion jeans, $395 for Notify jeans, $580 for Dior jeans and so on. Before the recession, premium denim was one of the fastest growing categories of the apparel business, and there seemed to be no limit to what customers would pay for the latest label, fit, finish, wash or whatever Paris Hilton wore.

But the denim bubble has burst, and only a handful of such extravagantly priced jeans remain at the jeans bar — labels like PRPS and 45rpm, which, in tacit acknowledgment of the decline of the premium business, are now more often referred to as “artisanal” jeans. Meanwhile, the sweet spot for designer jeans has relocated to a neighborhood just below $200, even though the styles do not look substantially different from the $300 jeans that were on the sales floors of Barneys New York and Bloomingdale’s only two years ago.“The key price is under $200 now,” said Eric Jennings, the men’s fashion director at Saks Fifth Avenue. “The superexpensive stuff is not performing as well.”

Apparently it takes a recession for consumers to take a step back and analyze what is justifiable when it comes to purchasing designer denim. Rock Revival is a fresh take and one of our favorites at a great price.

J Brand is another great brand that all the celebs love, and is under the $200 price point…check out one of our recent posts.

Be sure to read to full NY Times article here.