• Features, Style Manual

    Posted on May 5th, 2009
    Flojos at Luello

    Flojos at Luello

    Luello is excited to announce that it’s newest brand Flojos has arrived! Flojos fits in perfectly with the rest of our brands- it is synonymous with California’s beach culture and as an established footwear and sandal brand, it brings comfort and style to the floor. The Original Flojos have been around since 1979, a favorite among surfers and beachcombers, but the brand has evolved to include designs that fit in all styles- city, beach, or just hanging around.

    Be sure to check out our collection, they are designed with attention to detail and comfort, made with top quality leather, nylon, rubber and canvas.  Shop Flojos at Luello!

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  • Events & Contests, Features

    Posted on April 28th, 2009

    Spring Into Fashion With Luello

    Spring Into Fashion With Luello

    Be sure to sign up for our newest contest where you could win a $250 Shopping Spree with Luello!

    To Qualify:

    Fill out the entry form here

    Become a Luello Facebook Fan

    *see Full contest rules here

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  • Features, Style Manual

    Posted on April 28th, 2009

    Vestal available at LuelloLuello is sporting a hot new line- see our new Vestal Collection here.

    View Vestal Fedoras

    View Vestal Watches

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  • Editor Details, Features, Style Manual

    Posted on April 27th, 2009
    Vestal- Now available at Luello

    Vestal- Now available at Luello

    Luello is growing! We’ve welcomed our latest brand,  Vestal , into our family with wide open arms and know you will too.  Our newest line demonstrates a fine-tune style of watches and accessories that are made for the musically and culturally inspired individual. The watches are sophisticated and stylish and the hats are fresh and innovative. Established in 1997, Vestal is marketed and branded through musicians, artists and athletes who are immersed within the music culture. Be sure to check out all the great styles!

    See our new Vestal collection available at Luello

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  • Features, Style Manual

    Posted on April 22nd, 2009

    Seen on American Idol contestant Allison Iraheta this past week, the Sinful Clothing Wrapping Love Sweater is our Product of the Week. Be sure to check it out at Luello.

    See our whole Sinful Clothing Collection here.

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  • Features, Sports, Style Manual

    Posted on April 17th, 2009
    LA Kings wearing Affliction Denim

    LA Kings wearing Affliction Denim

    Even if they didn’t make the 2009 playoffs, these NHL superstars are sporting some winning jeans. Premium fit and design, Affliction Jeans are made with top grade denim and are deconstructed by hand. Reflecting the raw and edgy look that Affliction lives by, these styles are a sure bet.

    Los Angeles Kings’ wearing Affliction Denim (from left to right) :

    Teddy Purcell (Right Wing) in the Moss Denim

    Derek Armstrong (Centre Forward) in the Shaded Denim

    Wayne Simmonds (Right Wing) in Rough Fleur Denim

    Kyle Quincey (Defense) in Light Cross Denim

    Brad Richards (Left Wing) in Raw Light Denim

    See the entire Affliction Denim Collection available at Luello.

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  • Celebrity and Culture, Features, Sports

    Posted on April 16th, 2009
    Steve-O holding Affliction Kelly Pavlik Tee

    Steve-O holding Affliction Kelly Pavlik Tee

    The British Stuntman is pictured here holding boxing champion Kelly Pavlik’s Affliction T-shirt (in white- also available in black) at the Beverly Hills Film Festival. Steve-O recently finished a stint on Dancing with Stars, having made it to Week 4.

    Pavlik is scheduled to fight on June 27 against Sergio Mora in Atlantic City- Affliction recently released his new Signature Series T-shirt, which also happens to be Luello’s “Product of the Week“.

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  • Features, Style Manual

    Posted on April 15th, 2009
    J Fold Reverb (in Red) available at Luello

    J Fold Reverb (in Red) available at Luello

    Check out the new J Fold Reverb in Red- a little flash for your back pocket.

    Luello has the whole J Fold collection - 100% top grain leather crafted to make you look good. Go from drab to fab this Spring by putting some flavor into your card carrier, check out all of our styles here.

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  • Editor Details, Features, Photos, Sports, Style Manual

    Posted on April 8th, 2009

    Since  MLB star Ryan Braun (of the Milwaukee Brewers) and the makers of Affliction have unleashed their new line Remetee on the LA scene, actors and athletes alike have been spotted in it. NFL star Terrance Meeks (of the San Diego Chargers), MLB pitcher Jason Bartlett (Tampa Bay Devil Rays) and even pro tennis player Marat Safin have all been supporting their fellow friend Braun in launching the line.  Music Producer Sleepy Brown (of Outkast fame), Brazilian actress Ludmila Dayer (pictured in a previous post), musician and rapper Lil’ Kim (also pictured in a  previous article) and  Shava from rock band System of a Down have also been seen wearing Remetee. See all the photos below!

    The brand exemplifies luxury LA culture as a flawless mixture of grit and glam, perfect for anyone wanting to create an fashionable look for the Spring.  Luello is one of the first online boutiques to carry the high-end casual couture- and is excited to put the word out.

     Be sure to check out our complete Remetee collection.

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  • Events & Contests, Features

    Posted on April 3rd, 2009

    There’s only 5 days left to enter Luello’s Ultimate UFC97 Weekend where you could be the grand prize winner of:

    1- 2 Tickets to UFC97: Redemption on April 18, 2009 in Montreal, Canada

    2- Hotel in Montreal for April 18, 2009

    3- VIP Entry to the Affliction After-Party at Med Grill on April 18, 2009

    4- $100 gift certificate to Med Grill for the After-Party

    Click to ENTER the Ultimate UFC 97 Weekend

    Good Luck!

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