Luello at the Oscars

Sigh, I wish. Although, I did watch eagerly from my living-room couch last night (and I may have been flipping to the Montreal Canadiens vs. Anaheim Ducks game), and loved every moment of fashion, frivolity and tribute (particularly to John Hughes).  Love that The Hurt Locker beat out Avatar (oh Hush, I liked Avatar just fine, but HL was an UPSET win). Love that Sandra Bullock won, and talked about her obsession with Meryl Streep. Love that Jeff Bridges acted like a looney. A lot of our favourite J Brand and Sinful Clothing regulars were walking the carpet before the big night. Check out our leading ladies in their by-day signature denim and their fantastic Academy Award gowns.

2010 Academy Award Winner for Best Actress, Sandra Bullock (In Sinful Clothing, J Brand, and Marchesa)

Academy Award Presenters Cameron Diaz and Rachel MacAdams (In J Brand, Oscar de la Renta, and Elie Saab)

2009 Academy Award Winner for Best Supporting Actress, Penelope Cruz (In J Brand, and Donna Karan)

Academy Award Presenter and Twilight star, Kristen Stewart (Shopping for Affliction Clothing, In J Brand and Monique Lhullier)

2-Time Academy Award Winner for Best Actress, Hilary Swank (In J Brand and Armani Prive)

Multiple Grammy-Award winner, (and a supporting role in the nominated movie Precious), Mariah Carey (in J Brand and Valentino Couture)

Miley Cyrus (at Affliction and in Jenny Pacham)

To conclude, the by-day look is more attainable. Shop J Brand, Affliction and Sinful Clothing at Luello.

Symphony No. 1

Spring fever has officially arrived. I don’t care what the experts say, it exists. The snow melts, the weather warms up and everyone acts like there’s a perma-full moon. While it may only be March, my seasonal affliction has definitely increased with all of our new Spring arrivals… and if we’re going to get technical, then look no further than the new Two In The Shirt lineup which includes T-shirts featuring “Good Greens”, Estevan Orio and Tera Patrick. The brand has seen a lot of success in the last year, and we are pumped to receive the rest of the collection.

Shop the Luello Two In The Shirt Collection

Check out NFL’s badboy Tank Johnson and Brandy’s little bro Ray J, both wearing TITS

TLFI still on the Up and Up!

Plenty of celebs have been caught wearing our distinctive True Love & False Idols line… While “In Love with a Lifestyle I can’t afford” is the tagline, these paparazzi shots show some people go for style not price tag!

Check out the Luello True Love & False Idols Collection

Gossip Girl Jessica Szohr in J Brand!

Although the show is definitely not what it used to be, Jessica Szohr has definitely seen an increase in plot lines since Season one of Gossip Girl. Szohr plays Vanessa Abrams, the gorgeous, brainy bff of Dan Humphrey (Penn Badgley), and on-again off-again romantic interest of Nate Archibald (Chase Crawford). Since her debut on the show, Szohr has shown she’s more then just Brooklyn-boho,  and has transformed from bohemian queen to a fashionista in her own right. Playing everyone’s moral conscience, (although sometimes ignoring her own…) Szohr definitely relates to the greater majority of viewers, considering few have the wealth or lack of parental supervision of other characters (say those played by Leighton Meester or Blake Lively).

Off-set, Szohr has been spotted about Manhattan with her boyfriend, and cast mate Ed Westwick (who apparently recently announced he’d like to “make some money and buy Jessica a house”). The two were caught most recently canoodling in the Maxim booth at the Super Bowl. Both Szohr and Westwick are fashion-fanatics and have made appearances at all the big fashion weeks this year. We couldn’t be happier to see Jessica in a pair of J Brand… then again, we couldn’t be that surprised… they are the celebrity denim of choice!

xoxo Gossip Girl (I couldn’t resist…)

Shop J Brand at Luello

Spring Break Savings!

Spring Break Savings at Luello

Get Break-Ready with a Sun-Filled Wardrobe!

Luello wants you to have a great Spring Break! Starting March 1st, shop to your heart’s content with 15% OFF ALL Orders OVER $150*.

Check out my top 6 MUST-HAVE Spring Break items:

Use Coupon Code SPRING BREAK

*Coupon is valid for purchase of $150 and over. No adjustments on previous purchases. Packaging, taxes, shipping and handling charges still apply according to the Luello shipping policies. Merchandise returned from purchases with this gift certificate may be exchanged or returned subject to Luello Return/Exchange Policy guidelines. Cannot be combined with any other offer. One time use only, offer is valid from 12:00AM EST 01/03/2010 until 11:59PM EST 07/03/2010

Vanessa Hudgens is the Star of Tomorrow!

Now, we all know the girl loves her J Brand. But she was recently spotted about town rocking our new brand Sunday Rocks… hopefully we’ll be seeing her in their new Spring Collection.

Hudgens, of High School Musical fame (and more recently, box-office success in Bandslam and Beastly), was recently named the Female Star of Tomorrow by ShoWest Cinema and will get her award at their ceremonies in Las Vegas in March. Former award-winners include Jennifer Hudson, Shia LeBeouf and Abigail Breslin.

We’re big supporters of this cutie-pie, she embraces her Disney past, she sings, she dances, and she has moved forward towards a bright career away from High School Musical… now if only she could ditch Zack Effron.

Happy Friday!

Shop Sunday Rocks here

2010 Vancouver Olympics- Top 5 Commercials

I am a sucker for emotional ads… as a true Canuck, I cry at the Tim Hortons“Share a cup” commercials that they release every Olympics, and this year is no better (see below). I have compiled a short list of my favourite Olympic commercials thus far, but would really love to hear what ya’ll have to say. Luello is a BIG supporter of our Olympic Athletes (Around the Globe!) and we are excited to be a part of the Olympic Fever!

1 – Visa – Exclusive card at the 2010 Olympic games. Now, ALL the Visa ads for Vancouver 2010 are good. Visa made a point to show different sides to the Olympics with spots about competition, training, perseverance and good sportsmanship (see also the ad about Sara Renner).  Morgan Freeman, who narrates all the ads, is not just the voice of God, but he’s Visa’s verbal deity as well. I couldn’t post them all, but here is the original 2010 ad, and another dedicated to the ‘88 Jamaican Bobsled team… Freeman couldn’t keep this one serious!

2- Coke- Go Canada – While Coca-Cola  is one of the Games Official Sponsors, I am CRAZY about this particular commercial. Forget “Open Happiness”, HOCKEY sells coke. The buildup, the kids in they gym (my high school actually did this), the bar scenes, street hockey… this is Canada, and this is how much we love hockey. Now about those Russians tonight…

3- P&G- Proud Moms- Call me a sap, but this one is so sweet. And probably hits most mothers more then me, (a non-mom, 24 year old), but hey, I can appreciate the poignant message that Proctor & Gamble is trying to get across. It also gives Team USA a warm, wholesome feeling.

4- AT&T-Ok, so it’s Apolo Ohno, and yes he’s probably more famous for appearing on Dancing With the Stars, but this commercial ROCKS. A big part may be due to the XX song “Intro” used to build the drama, but let’s face it- AT&T kicked Verizon’s butt this Olympics…

5- Nike- Force Fate- Last but not least is Nike. Nike is like Visa- they have THE best advertising teams. Leading up to Vancouver, Nike released a series of Force Fate and Destiny commercials, and the best is below. Yes, it’s Canada focused, but this is the commercial I see the most, and is definitely the most relevant. The message is good. (and Jerome Iginla is fine)

Honourable Mention- Tim Hortons “Welcome to Canada”. I had to post it. I cry every time I watch it. BUT, it actually has NOTHING to do with the Olympics, besides the fact that it plays all the time. Love it. You will.

Spring Break Sale on its Way AND New Vestal Watches!

Clay Marzo, Vestal Surf Team

Like any smart shopper, I am sure that you are waiting for some SPRING BREAK sales… so be sure to check out the site over the next week or so for details of great savings to come!

I ♥ Spring Break!

And speaking of Spring Break… and brands that ROCK Spring Break,  we just got a whole bunch of new Vestal Watches in. Vestal, as you should know, sponsors some of the greatest surfers, (CJ Hobgood, Jordy Smith, and Dion Agius to name a few)

See the connection?

Spring Break → Beach → Surfing →  Vestal Surf Team→ Vestal →  Shop at Luello!

Oh, and Louie Vito, (American Snowboarder, Olympian at Vancouver 2010) is ALSO a part of the Vestal Snowboard family. Just saying…

Shop Vestal at Luello

New Vestal Watch Featured in Coolmaterial.com

This just in- Vestal Watches are hot commodities! Besides the fact that Olympic Skier Louie Vito wears our most chill lifestyle accessory brand, Vestal has quite the spiffy spring 2010 lineup, and everyone is talking about it. Check out the editorial on the Vestal Sabbath ZR3 at coolmaterial.com!

Shop the Vestal Sabbath ZR3 Watch here

View our entire Vestal Watch Collection

Rihanna, Gwen and Angelina wearing J Brand 901 Legging

Yes, the trend continues. Rihanna, multiple Grammy-Award winner and celebrity fashionista was spotted rocking the J Brand 901 Legging. The talented songstress released her video for Rudeboy this week, as her album “Rated- R” continues it’s success, already platinum (it debuted at # 4 on the Billboard 200, and currently has 2 songs on the Hot 100). Rihanna also confirmed that she will go on tour this spring for Rated R.

Rocker and fellow Grammy winner, Gwen Stefani along with Academy-Award winner Angelina Jolie were also photographed wearing the fashion-forward denim. Stefani has been in NYC for Fashion Week, representing her own line and leading the way for her avant-garde designs. Jolie was in Europe with her large family (seen here with daughter Zahara),  putting to rest the many rumours of her split with Brad Pitt.

Forget D-List reality wannabes… J Brand has an all-star A-team representing!

Check out the J Brand 901 Legging here

View all the entire J Brand Collection at Luello here